Belly iPad Error Message? Do This....

Written on June 05, 2020

With stores reopening as the coronavirus-related business closures/restrictions are lifted, our highest priority is to get your Belly loyalty program “ready to roll” so your customers can check in once again when they visit your stores. This includes remotely performing an important update to your Belly iPad.

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How to Use Belly for Social Media during COVID Restrictions

Written on May 20, 2020

Here’s a brief Belly tutorial on connecting with your customers via social media, plus a list of social media posting ideas.

Using social media to stay connected with your customers is more important now, during COVID-19 business restrictions, than it ever has been for your business. Not sure what to post about? Not sure how to do the posts? Let’s dive right in and get you up to speed!

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Store Reopening? Do these 5 Things to Prepare!

Written on May 08, 2020

Get a jumpstart on your competitors with these steps to reopening

 

The rules of the game for running a retail business are changing once again as restaurants, salons, auto shops and other businesses are, region by region, finally being permitted or advised to open, at least in a rules-adjusted way (maintaining COVID-19 heightened hygienics, service areas modified for social-distancing, etc.).

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COVID-19 Business Email - Dare We Use Humor?

Written on April 23, 2020

Can the M*A*S*H approach work for B2C emailing during coronavirus? 

We'll first state the obvious: The world is going through one of the greatest trials of its last 100 years. For good reason, most businesses at this time are using a sober approach in their email with customers, focusing on:

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Using Emails to Drive Sales in Available Channels

Written on April 14, 2020

Use these business-to-customer emails as examples to help you structure your own emails during COVID restrictions

Here are three B2C email messages from other businesses that are worth adding to your “Swipe File” — that collection we all keep of awesome real-world examples that we might want to emulate, or as inspiration for our own customer communications. (Read more about swipe files and how to use them with your Belly campaigns.)

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How To: Adapting “Swipe File” Gems for Belly Campaigns

Written on April 13, 2020

Follow these guidelines for modifying other business’s emails you’ve saved as models for your own B2C emailing

I'll let you in on a marketing secret: most ideas aren't truly new ideas.  Most of us in sales or marketing make a habit of collecting those exceptional emails we see from other businesses in hopes of someday using them as models for our own customer email campaigns. These collections are typically called a Swipe File.

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The Belly Text Message Library

Written on April 10, 2020

Use business-to-customer text messages to get you through Coronavirus Restrictions

At a time when your customers may not be visiting your retail location, mobile messaging is fast becoming the go-to channel to reach customers fast and often with vital updates, limited-time promotions and reminders that you offer ways to support your business during this challenging time. Use these text message ideas and strategies as your own personal swipe file.

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Business-To-Customer Texting: Doing it Right

Written on April 07, 2020

These 4 tips for texting will help you reach customers fast and often!

To help Belly businesses benefit from customer text messaging, we’ve assembled these business messaging best practices. Note: we are defining “greatest success” in employing customer text messaging as using strategies that meet the three most important communications needs for businesses right now during the coronavirus crisis:

  • Alerting customers of important changes to how they can transact with you (store closings, hours of operation changes, adding delivery, curbside pickup, drive-through options, etc.)
  • Generating business with offers and product or menu enticements remotely, especially when remotely is the only way you can do business, as is often the case
  • Retaining or building loyalty with messages that assure them you aren’t going away, that you miss them, that you genuinely care about their well-being, that you are helping the community, etc. Businesses that use text messaging this way can come back stronger when they are able to resume business as usual.
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COVID-19: Three winning strategies for customer mobile messaging

Written on April 06, 2020

Employ these texting best practices when using Belly Mobile Messaging to keep your customers informed during the coronavirus outbreak

COVID-19 has companies scrambling to keep their customers informed when business ops are constantly in flux, including changes in business days or hours, available services, products, or menu items procedures, permissible methods for providing your service or products, etc. If you have the Belly Mobile Messaging add-on service, adapting fast and getting the word out to customers nearly instantaneously becomes a slam-dunk.

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Customer Metrics That Your Brand Should Be Measuring

Written on February 11, 2020

If I had to come up with a battle cry for all the number-crunching analysts out there, it would be “Data don’t stop!”. Customer metrics provide true insight into company growth, the effectiveness of various marketing strategies, and the changes your company can make to increase customer satisfaction and expand your company’s clientele. But with so many metrics to track, it can be difficult to narrow down your choices to the metrics that matter most. For this reason, we have compiled a list of the most useful customer metrics that can help your brand with its customer experience management and provide important feedback on marketing decisions.

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